Branding, marketing and digital for ABSL and its initiatives

Client

ABSL

About

The Association of Business Service Leaders (ABSL) is a leading organization representing the business services sector in Poland. Given the current business, economic & political opportunities, it is this sector that can propel and position Poland to be the global leader. Working with ABSL is like nothing else. Because you don’t work with one organization that sells a product. You work with C-Level managers that serve as VPs in the organization , yet, are still attached to their parent companies and all come together to help build a better work climate both on local and global scale via many complex initiatives.

Website

ABSL Academy

Role

  • Art Direction
  • Brand Consulting
  • Communication Strategy
  • Copywriting
  • Creative Direction
  • Digital Design
  • Digital Development
  • Graphic Design
  • Marketing
  • Project Management

Execution

  • Branding Elements
  • Online Campaign
  • Print Design
  • Stationaries
  • Visual Identity Guidelines
  • Website

Year

2013 - 2016

Cooperation

Linkleaders
(Overall project Management)

Absolvent
(Content provider)

UxDesk
(User Experience Design)

ABSL rebranding

Our work with ABSL started from a visual update of their old identity. The, now, iconic gem was devised as a means to illustrate the diversity of the organization. From that we’ve built a whole identity based on facets of business reality. And everything covered in a strong gradient going from stable and reassuring deep blue to an energetic red.

"Get Real" Campaign

The campaign was run in several cities all across Poland and was aimed at potential employees of the service sector (from young kangaroos, through stable and strong rhinos with a few years behind their belt, to soaring C-Level eagles). The main goal was to popularize and teach about the Sector as well. An outdoor and on-line campaign was launched alongside with social media activities and a dedicated website (after the campaign ended the website was taken down).

ABSL Academy

Due to an increasing demand for employees skilled in the sector of innovative business services observed by the managing directors of international companies, they decided to create an establishment educating graduates in these specific competences – the ABSL Academy.

We’ve been charged with developing a full identity and a website along with all the necessary promotional materials to effectively communicate the message.

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