Employer branding and marketing for Infosys

Client

Infosys

About

For several years our tight cooperation with Infosys has brought a change in which the polish headquarters communicated with both it’s current and potential employees.  From the beginning we knew that the focus would have to be on human communication and human message. Hence, the copywriting an the overall tone of message was inherently familiar with the target audience and didn’t feel artificial. The biggest challenge was to translate the benefits of working at Infosys into easily understandable visual elements and creating a visual language that would work on all platforms.

Website

Dock in Lodz

Role

  • Communication Strategy
  • Copywriting
  • Creative Direction
  • Digital Design
  • Digital Development
  • Graphic Design

Execution

  • Online Campaign
  • Print Design
  • Social Media Content
  • Stationaries
  • Website

Year

2013 - 2015

Cooperation

Linkleaders (PR)

Custom publishing and employer branding

Several employer branding efforts have been undertaken. The most notable were a series of custom publishing publications called Infocus and an internal employee appreciation campaign called „Person of the Month”. Infocus was redesigned to improve readability and content visibility so that the same same file could be pleasantly read in print as well as in digital format. The „Person of the Month” was aimed at recognizing and appreciating the extraordinary individuals that work in the company. A dedicated photo shoot was organized a a series of posters stylized to look like magazine covers were created.

Marketing to new employees

A complex series of initiatives was undertaken, encompassing websites, job-fare and brochures all aimed at informing and recruiting potential new employees of the benefits and opportunities at Infosys. All of this was supported by a social media campaign and a long running social media management.

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