Brand creation and way finding system for Jasna Gora

Client

Jasna Góra

About

Jasna Góra, the most well know pilgrimage place is Europe excluding the Vatican City. It’s full of wonders and history wrought in murals and artefacts. It had one problem – people got lost. A lot. We were tasked with developing a wayfinding system, a full identity that would be spiritual and in line with character of the place but not directly related to commonly found religious themes. Along with the brand new identity a website has been developed. The biggest challenge of this project was developing signs that could convey such abstract terms as „holy intentions” or „stations of the cross”. In 2014 the way finding system was recognized and awarded during the „Slaska Rzecz” competition at Cieszyn Castle.

Role

  • Art Direction
  • Brand Consulting
  • Creative Direction
  • Digital Design
  • Digital Development
  • Project Management

Execution

  • Print Design
  • Product
  • Visual Identity Guidelines
  • Way Finding System
  • Website

Year

2012 - 2014

Cooperation

Jerzy Maciejowski
(Consulting & Producer)

Tomasz Bocheński
(Consulting & Typography)

Logo

The logo is based upon the „scars” on top of the holy paining. The color scheme was chosen based on the colors of the Holy Mother and for cost reasons and simplicity of use – utilizes just one color – 85% Cyan. The halo in the extended version of the logotype seems to glow with its own radiance when view on a dark background giving the sign an additional layer of meaning.

Branding

For Jasna Gora we’ve developed a series of stationary materials as well as a complete way finding system along with icons and typography. Several pieces of product packaging was developed for the Brotherhood as well as branded clothing and packaging of a long running series of „Secrets of the Holy Stronghold”.

The biggest challenge of this project was developing signs that could convey such abstract terms as „holy intentions” or „stations of the cross”. In 2014 the way finding system was recognized and awarded during the „Slaska Rzecz” competition at Cieszyn Castle.

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