Complete branding identity for BCR

Client

Berendt Clinical Research

About

Clinical research is considered to be one of the toughest fields to get into. It takes years to develop even the simplest drug, the trial participants are often hard to manage and patrons are as demanding of highest standards of conduct as possible. BCR is a startup run by an extraordinary team that managed to break-through the market and provide services no other could ad the speed unmatched in the region. Our main task was to develop an identity from scratch, making it be applicable in the simples way possible, yet remain distinct and memorable.  The idea of a pill encompassing the subject covered in color variations derived from chemicals used in the most advanced process served as a backdrop for a custom, hand-crafted logo.

Role

  • Brand Consulting
  • Communication Strategy
  • Creative Direction
  • Graphic Design

Execution

  • Branding Elements
  • Visual Identity Guidelines
  • Website

Year

2015

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