Deutsche Telekom figured out a way to easily bring innovation and fast-paced change into its corporate structures. They have opened a new unit called hub:raum – a startup accelerator and an innovation hub in one. Several big initiatives have been run including WARP and ChallengeUp – both aimed at bringing the best startup ideas from around Europe and matching them with T-Mobile resources. For two years we’ve been providing digital solutions and helping promote the initiative. That included creative development of the brand; strategic cooperation in media planning and execution both on the copywriting level as well as art strategy.
- Communication Strategy
- Creative Direction
- Digital Design
- Digital Development
- Graphic Design
- Branding Elements
- Online Campaign
- Print Design
- Social Media Content
2014 & 2015
WARP and Half-Full
T-Mobile hub:raum WARP series is a series dedicated to fishing out and investing in the most promising startups from the CEE region. It matches mentors with business experience in fields like business development, product design and hardware engineering with startups to give them a fast-track to developing a product. For two consecutive years we’ve been developing branding and marketing materials for this event.
Hal-Full was a supporting campaign directed at promoting WARP around Europe. The creative was build on the premise that a person setting up a Startup always sees the glass as half-full. Never half-empty. Even in the face of adversity he persists.
The film below presents a brief overview of the initiative from 2014. Created by Mateusz Czekalski.
Three giants came together to set a gold standard for how to support startups. Cisco, Intel and T-Mobile pooled their resources together to mentor, finance and promote the startup community in Europe.
A key innovation initiative has been started at T-Mobile headquarters in Warsaw, Poland – Space Pirates was an internal Employer Branding Campaign focused on promoting and sharing the innate creativity of its employees. The campaign was designed to reach employees in places where they least expected, reinforcing the supposition of creative thinking outside the box.